Declining To Be Superman

Recently I declined a job offer. The position had some amazing perks including a lot of time off, picking out my own hardware I worked on and a corner office with an amazing view of the Chicago River on both sides. The position was being the sole developer for a non-profit organization. They were small, and genuinely seemed like great people. It was clear to me that they were treated well and happy being there.

During my interview, I was able to ask questions about their development process. It was really non-existent. Things such as source control, testing, and continuous integration just was not happening there – yet. I viewed this as an opportunity to implement a development process. This could be a great way to not only say that I know about continuous integration, I implemented it. I was setting the standards. I would set the standard. They had a number of projects there that I saw potential in and they were a chance to use technologies I hadn’t done before. The possibilities were seemingly endless. I had a chance to be Superman.

I put a lot of thought into the offer. I discussed it with multiple developers, trying to see if I was missing something. I talked to non-developers who worked in non-profit organizations for their insights. Four years ago, I would have accepted the offer. I would have viewed it as my opportunity to do something big.

But at this point in my career, it isn’t the right fit for me. I didn’t realize that despite enjoying being a heads down coder, working with others made me a better coder. I thought about how many times I’ve sent a code review to someone and asked, “What do you think?” Often times, they would do the same to me. Looking at other people’s code and being able to discuss it made me think about how I can approach problems differently. I thought about how I recently acted as a mentor to three developers and gave them wisdom and feedback. In turn, they asked me questions that maybe I couldn’t explain clearly right on the spot which forced me to think about how I can word things more concisely.

Had I taken this position, there wouldn’t be anyone there to enforce process on me. No one there is going to make sure that I have everything checked in properly. No one there is going to make sure I’m following my own rules. Being Superman would mean I would be responsible for everything – even in times of disaster. What happens when I misunderstand a requirement? What happens if I make a typo and it isn’t caught until it is in production because there are yellow screens everywhere? Not only that, but being such a small IT department, I would probably be called upon to fix paper jams in printers and telling people to turn their computer off and on again because something isn’t working! Who is going to send me pictures of dogs when I’m overly stressed about an assignment? Who will I learn from, and who will challenge me to be better?

I don’t want to be the smartest, or the only developer in the office. If I’ve learned anything from where I currently work, it is that the overhead of working with other developers is worth it to have multiple minds on the problem. It makes for better software, and better developers.

5 Quick Ways to help your Search Engine Optimization

Search Engine Optimization (SEO) is a marketing strategy to help your website appear higher in search engines such as Google, Bing, or Yahoo.  It is important to be listed in search engines because that is how customers will find you. Being listed in the top spot makes it more likely than anyone else. How often do you look at the 42nd ranked item for your search results?

Each search engine has their own algorithm which helps put content in order. Every organization wants their web site to come up first. This creates a competitive industry where businesses will do anything they can to get one spot higher than the other. Businesses will hire people to constantly be working on improving their ranking because it is so critical to their business.

Think of Search Engines as automated
analysis of your web site's reputation. 

Odds are you won’t have the resources to pay someone full time to get you on the first page of Google organically. Sometimes, you can have a day or two in downtime and want to do something quick to help improve the traffic to your website. Some of the things people do to help their search engine ranking can be done quickly, and are long lasting. Here are five tips that you can quickly do to help improve your ranking.

Secure your site

According to a 2014 post from Google, using a secure connection will positively impact you and your search engine ranking. Google is calling for HTTPS everywhere on the web, and as a result, they’re trying to push website owners to help out.

HTTPS allows for a secure communication between your visitors and your website. This is used with any reputable bank, e-commerece site, or anyone using information that could be used in identity theft. While securing your site is not free, it does allow for a quick way to help improve your page ranking.

Update Content Regularly

As a user, would you rather have content that came from today, or content that came from 1996? By providing new content regularly, you’re showing that your site is being maintained. Things such as industry news, product sales, or a simple blog can be a great way to generate new content for your web site. Not only will these help your search engine ranking, it gives your visitors a reason to return to your site regularly. Returning visitors are more likely to be engaged in your content and trust your brand.

So write a blog post. Change up your home page a bit to feature a different product. Update your about section. Content is king. Provide fresh, relevant content regularly and you can get a great boost to where you are in a search engine.

Link

Think about how CNN or any other major news outlet is one of the top web sites when you search “news”. One of the big reasons for this is the way links can impact where you rank in search engines. When many people are linking to your web site, it is considered to be an inbound link. These help your credibility as a trusted source. Trusted sources are listed higher than non-trusted sources.

Additionally, when you link to trusted sources, it helps you as well. These are called outbound links By referencing a trusted source, it is viewed that you are using trusted references, and that your content is documented.

Links are also what help create the Internet. When search engines find new web sites, they find them through other web sites. This is how these search engines build their database of web sites. When many sites are linking to the same site, or page, the importance of that site is increased.

Remove Broken Links

Remove any broken links on your current site. Over time, websites go away, they change URLs, and so on. When you have a link that breaks, it comes across as your site is abandoned and no longer maintained. There are a lot of great tools to help make sure that your links are in working order:

• Google Search Console
• W3C Link Checker
• Screaming Frog SEO Spider

Remember – the search engines you are targeting are about delivering content to their users. If you help make it easier to deliver content, they’ll help drive traffic to you in exchange.

Contact Page

Create a contact page – correctly. At the bare minimum, have your name, address and phone correctly marked up with the appropriate micro data.  Take advantage of Google’s Map and Street View. By having it easy to find your location, and contact you, your page becomes easier to index. Search engines are designed to make it easier for users to find information and this type of content is considered to be valuable content.

Big search engines additionally favor local businesses over ones further away. This is why when you search for “driving range” or “dry cleaners”, local businesses are returned higher than a business a thousand miles away.

A few things to remember

• Results do not happen overnight. While these are considered quick tips, they’re quick from an implementation perspective. 
• Everything is automated. It doesn’t matter if your page looks amazing – the content has to be easy to get to and read by a computer. No one is out there manually ranking your page higher than your competitors.
• Reputation is important. Do not take short cuts. Do not try anything shady that will get you black listed from a search engine. Once you’re blacklisted, you’re done. Your business may end up closing its doors if no one can find it on google.

Circular Dependencies

I’ve been working with relatively green developers the past few months. I’ve been trying to find an efficient way of letting them learn from their mistakes and be creative without damaging the integrity of the product. A lot of times, questions are asked of me that I explain as best as I can on the spot. Sometimes I do a quick search on Google and find a few articles that have been better thought out than my on-the-spot explanation. The other day, a developer asked me why circular dependencies weren’t acceptable. I explained it partway, but I couldn’t find a well thought out writing piece that explained it.

How this occurs

Suppose you have a Data Access Layer (DAL) and your own logging layer for auditing purposes. Inside your DAL, you’ve got a method that is supposed to insert a record into the database. In the event that you add a record to the database, you need to log it by calling your audit logging layer. The logging layer will accept the request, and try and log it to the database using the DAL.
Now you’ve got a problem. What if the method that was initially called in the DAL is now the one that my logging layer is calling? You’re going to go around and around in a circle.

What I saw

The project I inherited has been worked on for many years by over 100 developers of different strengths in their skill set. One area that I come across frequently is how projects are referenced. Rather than adding a reference to the project itself, developers add a reference to the DLL in the Bin. Sometimes this works, other times I would have to hit Build multiple times to get a complete build. The developer was getting around the circular dependencies problem.

This can “work” based on the build order. Visual Studio helps out as best as it can, but it cannot help out with references to DLLs directly. Projects references need to be added correctly for Visual Studio to help you.

How do you solve this problem?

The example above will never end. It violates the Single Responsibility Principle. The Single Responsibility Principle states that each object will be responsible for only one purpose. There should be only one reason to change the class. While I try not to go overboard with SOLID design, this is an example where you have two different layers that need to be called by a middleman.
Create a layer that calls the DAL directly. In this newly created layer, also call the logging. This prevents you from creating a circular dependency.

Each object now will follow the Single Responsibility Principle. The DAL only puts things into the database. The DAL does not care about logging, who is calling it, or what happens next. The Logging Layer will allow for other middlemen to call it, and it will behave the same way. It can log using the DAL if it wants, or it can call a web service, or log to the file system. Finally, the middle man is responsible for making sure that both the DAL and the logging are called. The middle man is responsible for the order of execution, but it does not care how either the DAL or logging occurs, just that it occurs. Each layer only has one reason to change.

E-mail - The Friend of this Developer

Ed Wisniowski wrote a post called E-mail – the Enemy of a Scrum Master. He calls e-mail a time suck of busy work, and a poor way of conveying information to others. He makes some valid points about e-mail and how it is abused. Ed and I work together, and work together well. He and I are often receiving a lot of the same e-mails and included on the same exact chains.

I’ve seen lots of different tools tried to be used, some come and go. Others stick around longer and make traction with certain teams and that’s great. But it is specific to that team and everyone has to be involved in it and learn it. It doesn’t matter if they’re using webmail, Gmail, Outlook, Thunderbird, a Mac, or a cell phone . Everyone has an e-mail– it is the first thing that people get when they go to an organization. I had an e-mail at my current company before I had a computer!

What I’ve discovered as a developer is that e-mail is my favorite collaboration tool. Screen sharing is great, but there’s always problem with people not really paying attention, having connection issues, and being there. Trello is certainly popular, but it requires people to learn to use it, discussions about how to use it, and so on. Instant messenger is great, but then there’s different networks, versions, requiring the user to be there, and so on. E-mail on the other hand – everyone knows how to use it, e-mail isn’t dependent upon any software, and it doesn’t require both parties to be available.

But perhaps the best part of e-mail is when it requires my attention – on my time. Ed can send me an e-mail asking me for a status update, notify me that he is requiring a report for an upcoming meeting, or anything else and I don’t get interrupted. Writing software is tedious and requires undivided attention to write it efficiently. I turn off e-mail notifications because I don’t want to be interrupted. I do the same with instant messages. Every interruption anyone receives, including scrum masters, delays that task from getting done. Developer or not, flow is the hardest thing to find in the work place and it should not be destroyed.

Ed quotes the agile manifesto saying that face-to-face conversation is the most efficient way of conveying information. This is somewhat true- face to face communication is the most efficient way of getting information to people. If I’m working with a developer and we are speaking, having a hard time conveying information to each other, we can walk to a white board, sit down at a machine and look at something, look at documentation, etc. This requires developers to be in the same location. This can be a problem when half of your team is on the other side of the world. It can also be difficult because one of the parties may be elsewhere physically (like in a meeting) or mentally. Additionally, if there is something that is forgotten, or not clear, another instance of communication needs to happen again. This frequently happens with problem solving. With an e-mail, the communication is there in black and white for reference to at any time in the future.

Ed gets at least 3 times the number of e-mails I do. This comes from his role on the team, and the number of teams he's on. I frequently unsubscribe from automated e-mails. I have told people to not include me in certain subjects unless necessary. I decline meeting invites if I’m not needed. I recognize Ed’s problem of e-mail abuse and deal with it as best as I can.

E-mail needs to be used efficiently. Specific subject lines, bullet points and bold text are all great ways of making your e-mail efficient. The first lines of most of my e-mails frequently indicate what I’m trying to do and the problem I am encountering. Long e-mails are frequently ignored by readers, same thing with frequent or automated e-mails.

It takes time to develop the skill of managing e-mail, and communicating efficiently in them. I find myself taking an extra minute or two with writing and reading e-mails so that I do not waste others’ time.  Our job isn’t to communicate about software development, it is to develop the software. Communication just helps us write the software as a team.